As part of a project in Strategic Design and Management Program at Parsons, the challenge was to tackle the undesirable MTA subway system. Other than finding solutions for physical experience within the stations, new design of MTA card is proposed. The aim is to create a sense of ownership and unique identity to the cardholder. Adding a bit of flair to the banal subway rides.
Team members : M Aroonrut, Nicole Karp, Savani Mirashi, Mavis Huang