A MATERIALS REVOLUTION!
As part of the coursework at Strategic Design and Management program at Parsons, we participated in the Nike Challenge in 'MIT Climate Co-lab and Nike Call For Materials Innovation to Combat Climate Change'. We came up with a strategy for Nike to be the 'hero of sustainability'. We have one goal: to create a revolution in how people and societies relate to materials. After careful considerations, the team divided the challenge into different sections and focused on the communications aspect of it. Through the design thinking process; empathize, define, ideate, prototype and test, we interviewed numerous experts and users. In search for good insights through both quantitative and qualitative methods, ideate and brainstorm in team to reach the best solution where we see the importance in REDEFINING SUSTAINABILITY.
Please see this link to the complete work : https://issuu.com/maroonrut/docs/green_thread_final_presentation